Theory Logo is a playful concept that could be used for a T-shirt company or apparel idea. The main emblem forms a shirt-like shape, but its top is made from rounded cloud forms that can also be read as brains. That ambiguity gives the mark a more interesting personality: it can suggest thoughts, imagination, softness or a theory forming in the mind. The bold banner-like wordmark below makes the name feel like part of an apparel graphic. The design is not overly minimal, but it has a strong illustrative character that could work well on clothing, stickers or a youth-focused brand.

Category: LOGO DESIGN