Venturem is an unused lettermark built around a sharp, modern... Venturem is an unused lettermark built around a sharp, modern V with strong colour effects. The geometry is intentionally ambiguous: viewed normally it reads as a V, but rotate the mark 180 degrees and it can also suggest the letter A - like in example 2. That reversible quality gives the logo a small visual trick and makes the shape more memorable than a conventional initial. The clean construction and energetic colour treatment would suit a startup, technology company, investment brand or creative business. It is the kind of mark that rewards a second look and, conveniently, even survives being turned upside down.

Category: LOGO DESIGN