Ice-cream Design came from a very hot summer day: eating... Ice-cream Design came from a very hot summer day: eating an ice cream while thinking about logo ideas. The two things collided on paper and turned into a playful mark that mixes an ice-cream form with a designer’s pen. That combination connects creativity with something light, colourful and instantly recognisable, making the concept suitable for a design studio, illustration brand or simply a visual experiment made for fun. There was no complicated corporate strategy behind it, just observation and a sketchbook doing their job. Sometimes the best logo idea is not hidden in a branding workshop; sometimes it is melting in your hand.

Category: LOGO DESIGN