Godis Logo was created for a Swedish candy shop, and the visual direction clearly supports a sweet, playful brand. The rounded pink lettering feels soft and candy-like, while the small blue drops work like saliva spraying from a mouth, adding humour and appetite to the mark. The wordmark is expressive without becoming hard to read, which is useful for packaging, signage or a small shop identity. Instead of using a literal candy illustration, the typography itself carries the taste, fun and mood of the brand.

Category: LOGO DESIGN