Flurd is a music and events search logo built from... Flurd is a music and events search logo built from two instantly recognisable ideas: a play button and a magnifying glass. One represents listening and entertainment, the other discovery, so combining them creates a compact symbol for finding music, shows and things worth pressing play on. The concept avoids headphones, musical notes and other predictable music-brand clichés, which helps the mark feel more like a digital search tool. Its simplicity also makes it suitable for an app icon or small interface element. In other words, Flurd is about searching first and hopefully finding something better than the song you have already played 200 times.

Category: LOGO DESIGN