eFortuna is a logo created for a Lithuanian company offering... eFortuna is a logo created for a Lithuanian company offering integrated promotional games for online shops. The icon is built around a four-leaf clover formed from four heart-shaped leaves, using a familiar symbol of luck to connect naturally with the Fortuna name. The clover sits inside an open circular form that adds a subtle sense of rotation, reflecting the platform’s spin-to-win game mechanic. Customers could spin for coupons with different discount levels and use their winnings when purchasing products online. Strong negative space, a simple purple-and-white palette and a soft lowercase wordmark keep the identity clean, friendly and easy to recognize.

Category: LOGO DESIGN